Greenpark
How Greenpark worked with micro influencers in various niches to derive brand awareness and produce consistently high performing content.
The Challenge
New App launch, need to create brand awareness + acquire new users at the unit economic cost.
Ad creatives competing with big players in the industry with big budgets – need to stand out and provide better consumer experience.
The Solution
Brainstorming creative concepts, hooks, CTAs and scripts with creative director and strategist to come up with a performance based strong UGC content that outperforms competitors content to get better CPMs.
The Process
Scaling day-parting campaigns 2 hours prior/after and the game time resulted in further decline in CPA and even higher quality retaining audience.
The Result
Successfully scaled budget to 3X while maintaining the target CPI within just 3 weeks
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