Top 18 Influencer Marketing Agencies in London [2023 Review]

Influencer marketing is an essential component of any modern marketing strategy, and London is home to some of the industry’s most creative and effective agencies.

With countless options available, it can be difficult to find the perfect fit for your brand.

As a micro-influencer agency, we understand the challenges you face in selecting the right agency that aligns with your specific needs and goals.

To make your decision easier, we’ve compiled an unbiased list of the top influencer marketing agencies in London.

We’ll dive deeper into each agency’s unique offerings, and provide a comparison table to help you make an informed choice. So, let’s get started!

Benefits of Hiring an Influencer Marketing Agency

 Hiring an influencer marketing agency offers several benefits for businesses compared to doing it yourself.

Here are some of the advantages:

1. Expertise and experience

Influencer marketing agencies specialize in this field and have extensive knowledge and experience in executing successful influencer campaigns.

They stay up-to-date with the latest trends, strategies, and best practices, which can be valuable in achieving optimal results.

2. Influencer identification

Identifying the right influencers for your brand can be challenging.

An influencer marketing agency can help you find the most relevant influencers who align with your target audience, brand values, and campaign objectives.

They have access to influencer databases and can use their expertise to select the best-fit influencers.

3. Strategic planning

Developing a strategic influencer marketing plan is crucial for success.

Agencies can help you create a comprehensive strategy tailored to your business goals, even if you require to work in such a complicated niche as healthcare marketing.

They can advise on campaign objectives, target audience, content creation, and distribution channels to maximize the impact of your influencer partnerships.

4. Campaign execution and management

Influencer marketing agencies handle the entire campaign process, from initial outreach to performance tracking.

They can negotiate influencer contracts, manage relationships with an extensive network of influencers, oversee content creation, choose social channels and ensure compliance with regulations and guidelines, and monitor campaign performance.

This allows you to focus on other core aspects of your business.

5. Measurement and analytics

Tracking the effectiveness of influencer campaigns is vital for assessing their impact.

Agencies have the tools and expertise to measure key performance indicators such as reach, engagement, conversions, and return on investment.

They provide detailed analytics and reports that help you understand the campaign’s success and make data-driven decisions for future initiatives.

6. Industry relationships

Influencer marketing agencies often have established relationships with a wide database of niche influencers across various industries.

This can give you access to influencers who may be otherwise challenging to connect with.

Leveraging their existing connections can increase the chances of securing partnerships with top influencers.

7. Time and resource efficiency

Outsourcing influencer marketing to an agency saves you time and resources.

Instead of dedicating internal teams to manage influencer campaigns and oversee influencer content, you can rely on the agency’s expertise and resources, allowing your team to focus on other essential tasks.

It’s important to note that the benefits may vary depending on the specific influencer marketing agency and the services they offer.

We’ve conducted thorough research to help you decide which influencer marketing agency in London you should hire. Let’s see the comparison table!

Top 18 Influencer Marketing Agencies in London

Comparison table

1. inBeat

inBeat is a performance-based influencer marketing agency in London that serves online brands with their paid advertising requirements by leveraging influencers.

Specializing in user-generated content (UGC) creation and TikTok and Instagram marketing, inBeat has made a name for itself, working with notable clients all across the globe like Deux Par Deux, Dormani Group, GotMilk?, and Prose.

Industries: mobile apps, CPG and DTC brands, retail, pharma, gaming, eCommerce, agencies.

Key services:

• Paid advertising (from A to Z)
• Micro-influencer marketing
• User-generated content creation
• Reporting and analytics
• White label micro-influencer marketing services

Why choose inBeat: inBeat has carved a niche for itself in the realm of micro-influencer and nano-influencer marketing. We have our own network of influencers, and we’ll offer you an approach tailored to your brand. If your brand seeks to tap into the potential of smaller, more niche, and engaged audiences, inBeat’s expertise in these segments can be invaluable. Our emphasis on UGC creation also ensures authentic and relatable content.

2. CEEK

As an influencer marketing agency with a multitude of services, CEEK stands out with its unique marketing methodology, ensuring that businesses effectively reach their target customers online and via social media.

Some of their key clients include Radisson, Tinder, and Carte Noir.

Industries: catering businesses, fashion, tourism.

Key services:

• Social media marketing
• Influencer marketing
• Search engine optimisation
• Web development
• Paid targeting

Why choose CEEK: The agency is a great choice for businesses seeking a tailored approach that combines various facets of digital marketing, from social media to SEO and web development.

3. SEEN Connects

Leading the charge as an innovative influencer marketing agency, SEEN Connects is a team of strategic thinkers, creative disruptors, and inspired producers. The agency is known for its innovative approach to tackling strategic influencer marketing campaigns. By nurturing relationships with influencers, SEEN Connects will always provide you with top-notch creators for your brand.

Their list of prominent clients includes eBay, Panasonic, and Nike.

Industries: fashion, appliances, food & beverages.

Key services:

• Creative strategy
• Paid media amplification
• Influencer alignment and partnership management

Why choose SEEN Connects: Their strength lies in their innovative ‘Always-On Network’ service, which offers consistent influencer marketing support, making them an ideal partner for businesses seeking constant influencer engagement.

4. Komodo

Komodo is a full-service influencer marketing agency that “never does normal”. Their holistic approach makes them an excellent choice for brands looking for comprehensive, end-to-end influencer marketing services.

They have worked with high-profile clients such as Pretty Little Thing, Asos, and Michael Kors.

Industries: beauty, eCommerce, fashion, tourism.

Key services:

• Talent management
• Content creation
• Influencer campaigns,
• Social media management
• Events & activations

Why choose Komodo: Komodo excels in content creation and influencer campaigns. It synergizes market insights with proficiency to render high-quality client services.

5. Purple Goat

As a disability-focused marketing agency, Purple Goat is committed to creating representative, innovative, and authentic marketing campaigns across all social media platforms. The agency crafts content that tells true stories, thereby offering a sincere insight into the aspects of disability and inclusion.

Their notable clients include Starlink Bank, Virgin Media, and TESCO.

Industries: equipment for people with disabilities, online banking apps, telecommunications, groceries and general merchandise retailers.

Key services:

• Influencer marketing
• Brand strategy
• Content creation
• Training & consultancy
• Research & insights

Why choose Purple Goat: A large range of services makes them an ideal choice for companies that value diversity and inclusion and want to reflect this in their influencer marketing efforts and product placements.

6. Make Honey

Make Honey is a strategic PR, social, and content agency. Leveraging innovation and creativity, their team assists clients in conveying their core values and missions to both local and international audiences through compelling narratives and experiences.

Amazfit, Ranger IQ, and Sensate are some of their notable clients.

Industries: lifestyle and technology brands.

Key services:

• Public relations
• Content marketing
• Influencer marketing
• Blog writing
• Events marketing

Why choose Make Honey: Make Honey is a great choice for brands seeking a blend of traditional PR with modern influencer marketing. Their purpose-driven approach aligns well with brands that have a strong mission or social cause at their core.

7. Sociably

Sociably is one of the leading influencer marketing agencies in London that specializes in the luxury and premium sector.

With a focus on brands like Bentley, Ferrari, Land Rover, and H&M, they have carved out a niche for themselves in the industry.

Industries: fashion, all types of luxury companies like car or watch brands, alcohol brands.

Key services:

• Influencer casting
• Campaign planning and management
• Art direction
• Content production
• TikTok marketing

Why choose Sociably: Sociably is the perfect fit for brands seeking an influencer marketing agency with a deep understanding of the tastes and preferences of high-end consumers. Their expertise in art direction and content production ensures top-notch quality and aesthetics in their campaigns.

• Product pages
• Home page
• Dedicated page

8. Fanbytes

Fanbytes uses the power of testing, technology, and skilled people to help companies grow steadily and see real profit on social media. Being a part of Brainlabs (a digital-first media agency) allows them to offer even more services in areas like paid media, data analysis, and creative work on social media platforms.

Their impressive list of clients includes H&M, Nike, Ubisoft, Samsung, Huawei, Burger King, McDonalds, and Sony Music.

Industries: Fashion, gaming industry, fast food, music industry, electronics industry.

Key services:

• Influencer marketing
• Content creation
• Organic and paid social campaigns
• Research & insights
• Trendspotting
• Social listening

Why choose Fanbytes: With a focus on young audiences, Fanbytes has an edge in tapping into youth culture and trends. Their strong suit in trend spotting makes them an ideal partner for brands looking to appeal to younger demographics and reach their business objectives.

9. Engage Hub

Engage Hub is a leading influencer marketing agency that specializes in launching products with influencers. No matter if you’re interested in working with small, medium, or very popular influencers, or if you want a campaign that only uses product gifts, they aim to deliver maximum results.

The agency caters to the fashion, drinks, and food delivery services industries with clients such as Asos, Gorillas, and Everlane.

Industries: Fashion, drinks, food delivery services.

Key services:

• Influencer marketing
• Paid media
• Social media marketing
• Social commerce
• Creative vision
• Strategy insights

Why choose Engage Hub: Engage Hub stands out for its specialization in product launches with influencers, making them an excellent choice for businesses looking to introduce new products to the market on different social media platforms.

10. Verb Brands

Verb Brands is a luxury-focused marketing agency which works with premium talent. As a part of the Croud Group, they have a global presence that helps to execute influencer strategies and campaign deployment to a broader audience, enhancing the visibility of your product or service.

Their high-profile clientele includes BUGATTI, Aston Martin, The Ritz London, and Calzedonia.

Industries: luxury & premium brands in fashion, tourism, jewelry, automotive, parfum, and catering.

Key services:

• SEO
• Paid media
• Social media
• Videography & photography
• Content strategy
• Copywriting

Why choose Verb Brands: Specializing in the luxury market, Verb Brands brings sophistication and class to their campaigns. If your brand is about luxury and high-end products, they are the go-to agency for reaching affluent audiences.

11. Influencer Marketing Factory

Influencer Marketing Factory delivers global influencer marketing campaigns on TikTok, Instagram, and YouTube. Their team is made up of experts like campaign managers, digital marketing pros, and media specialists who will set goals, find the right influencers and create engaging stories, and run the campaign while keeping track of progress and giving you updates.

Their list of clients includes BENQ, Amazon, Bud Lights, Hilton, H&M, Warner Music Group, and Universal Music Group.

Industries: Beauty, pharma, gaming, tech, tourism, music, fashion, fitness, food & beverages.

Key services:

• Influencer marketing
• TikTok ads creation & management
• Talent management

Why choose Influencer Marketing Factory: Specializing in influencer campaigns on popular platforms like TikTok, Instagram, and YouTube, Influencer Marketing Factory is an ideal choice for brands looking to maximize their impact on these platforms.

12. The FIFTH

Positioned at the intersection of social influence and business impact, The FIFTH is an award-winning influencer marketing agency that combines smart planning, traditional creative strategies, and endless ideas. They help clients reach a wide range of audiences with stories that really touch them.

They’ve worked with such big companies as Dell, Disney, KENDO, and YouTube.

Industries: fashion, beauty, FMCG, lifestyle, tech, media & entertainments.

Key services:

• Strategy and insight
• Talent partnership
• Creative campaign
• Cross media amplification
• Content production

Why choose The FIFTH: The FIFTH shines in the area of cross-media amplification, offering brands maximum exposure across various channels. Their expertise in bridging social influence with business impact makes them a perfect choice for businesses looking to maximize their reach in various industries.

13. Socially Powerful

Socially Powerful offers a guarantee of results, a unique proposition that not many influencer agencies can make. They provide a comprehensive range of services, making them a one-stop solution for brands seeking to make their mark in the digital landscape and impress potential customers.

Their list of clients includes Toyota, Hyundai, Honor, Huawei, Timberland, Pokerstars.

Industries: sports, gaming, beauty, fashion, automotive, consumer technology.

Key services:

• Influencer marketing
• Social strategy
• Social video and content production
• Paid media
• Social commerce
• Community management

Why choose Socially Powerful: Socially Powerful is an excellent choice for brands aiming to expand their global reach and improve their social media presence. Their specialty in social commerce makes them an ideal partner for businesses seeking to enhance their strategy through influencer marketing.

14. Buttermilk

Buttermilk is a full-service influencer agency that takes care of everything, from making plans to running campaigns and giving reports. Their special approach helps them achieve an average 8% engagement rate against the industry standard of 2%.

Their notable clients include Dior, Deliveroo, and Bertolli.

Industries: Fashion, food & beverages.

Key services:

• Influencer campaigns
• Brand fan campaigns
• Community management
• Paid social advertising

Why choose Buttermilk: Buttermilk prides itself on its high engagement rate, which far surpasses the industry benchmark. This makes them an ideal partner for brands looking for high engagement and interaction with their target audiences.

15. Bark Social

Bark Social distinguishes itself by focusing solely on ROI, an approach that cuts through the fluff and aims directly at bottom-line results. They are experts in reaching out to influencers, whether on old-school blogs or new platforms like Instagram and TikTok. No matter what your brand is about, they are good at getting your content seen by the right people.

Their portfolio includes impressive clients like Official London Theatre, Organico, and Panasonic.

Industries: retail, DTC, food & beverages.

Key services:

• Influencer marketing
• Competitor analysis
• Campaign management

Why choose Bark Social: For businesses that prioritize measurable outcomes and value for money, Bark Social’s cost-effective approach makes them an excellent choice.

16. Influencer

Influencer is a leading influencer marketing agency with a data-led impact studio and paid media services. No matter what you’re aiming for – whether it’s getting people to know about a new product, changing how people see a brand, or getting a certain group of people to visit a website, download an app, or buy something – they mix past campaigns’ info with up-to-date info about the audience, the people making the content, and the content itself to get best results.

Their impressive portfolio includes Levi’s, Badoo, Starbucks, BBC, NowTV, and Hilton.

Industries: Fashion, tourism, social media, food & beverages, OTT streaming platforms.

Key services:

• Influencer marketing
• The data-led impact studio
• Paid media

Why choose Influencer: With a strong emphasis on data-driven insights, Influencer ensures that their marketing efforts are targeted and effective. They are an ideal choice for businesses that value informed decision-making in their influencer marketing strategy, offering a blend of creativity and data analysis.

17. House of Marketers

House of Marketers is a dedicated influencer marketing agency executing fully-managed influencer marketing campaigns. Their team of TikTok experts use data, technology, and industry knowledge to make sure their influencer marketing services achieve clients’ goals. If your brand aims to reach younger audiences and stay ahead of trends, House of Marketers’ expertise and insights into TikTok can be an invaluable asset.

They work with clients such as Apple Music, KFC, Red Bull, and Badoo.

Industries: mobile apps, fashion, food & beverages.

Key services:

• Influencer marketing campaign management
• TikTok ads
• Content creation for TikTok business profiles
• Precise granular targeting
• Advanced customer acquisition funnels

Why choose House of Marketers: House of Marketers is a standout choice for those looking to tap into the incredible potential of TikTok. Founded by early TikTok employees, this agency has a deep understanding of the platform and its unique user base.

18. TOP Agency

TOP Agency is a full-service digital agency providing a range of services, including branding, graphic design, web design, copywriting, and UI/UX design. They offer influencer campaigns spanning nano, micro, and celebrity influencers, as well as global media relations.

Key clients include Intel, Microsoft, Budweiser, Milk bone, and Mercedes-Benz.

Industries: B2B, CPG, education, finance, food & beverages, pets, tech.

Key services:

• Nano & micro-Influencer campaigns
• Celebrity influencer campaigns
• YouTube influencer campaigns
• Branding
• Graphic design
• Web design & UI/UX design
• Copywriting

Why choose TOP Agency: TOP Agency offers a wide array of marketing services, distinguishing them as a versatile and adaptable agency. Their strength lies in data-driven strategies across numerous marketing disciplines, including influencer marketing. They are a perfect choice for businesses seeking an agency with a broad skill set and a proven ability to drive measurable results.

4 Tips for Choosing the Right Influencer Agency in London

Choosing the perfect influencer marketing agency for your brand can be a daunting task.

To make this process easier, consider the following factors while evaluating your options among the top influencer marketing agencies in London:

• Industry experience. Look for agencies that have a proven track record within your specific industry. This expertise can lead to more effective campaigns, as the agency will have a better understanding of the target audience, trends, and best practices within your niche.
• Influencer selection process. Investigate the agency’s approach to choosing influencers for campaigns. A rigorous vetting process, combined with data-driven decisions, can ensure that the influencers selected are a good fit for your brand and will generate the desired results.
• Communication and collaboration. A successful influencer marketing campaign relies on open communication and collaboration between the brand and the agency. Ensure that the agency you choose values transparency provides regular updates, and is receptive to your ideas and feedback.
• Measurement and reporting. It’s essential to understand the key performance indicators (KPIs) that the agency will use to measure the success of your campaign. Choose an agency that provides comprehensive reporting and can help you interpret the data to optimize future campaigns.

By keeping these factors in mind, you’ll be well-equipped to choose an influencer marketing agency in London that aligns with your brand’s unique needs and objectives.

The Future of Influencer Marketing in London

As the influencer marketing landscape continues to evolve, staying ahead of the curve is crucial for brands looking to maintain a competitive edge.

Here are some trends and predictions to keep in mind while launching an influencer marketing campaign in London:

Emphasis on Authenticity

Consumers are becoming increasingly discerning when it comes to influencer partnerships, seeking authentic connections and genuine recommendations.

Your influencer agency will need to prioritize finding influencers who genuinely resonate with a brand’s values and message.

Rise of Micro and Nano-Influencers

Smaller influencers with highly engaged, niche audiences are becoming more valuable for targeted campaigns.

Expect to see a growing focus on micro and nano-influencers with authentic content within the London influencer marketing scene.

Diversification of Platforms

While Instagram and TikTok currently dominate the influencer marketing space, emerging platforms like Clubhouse and new features on existing platforms (e.g., Instagram Reels) will continue to create fresh opportunities for brands to engage with their audiences.

Increased Focus on ROI and Effective Strategies

As influencer marketing budgets grow, brands will increasingly demand a clear return on investment.

Agencies will need to refine their social media strategies and reporting capabilities to demonstrate tangible results and justify their fees.

Understanding these trends and predictions can help your brand make informed decisions about your long-term influencer marketing strategy and ensure that you stay ahead of the curve in the ever-evolving London market.

Conclusion

Choosing the right influencer marketing agency for your brand is crucial for successful campaigns.

The top influencer marketing agencies in London mentioned in this listicle offer unique services that cater to different industries and brand goals.

 They perform effective influencer campaigns and find suitable influencers that will promote your brand successfully.

By understanding your brand’s specific needs and comparing the offerings of these agencies, you’ll be well-equipped to make an informed decision.

Ready to talk to an influencer marketing agency right now? Look no further!

inBeat is a performance-based agency with top experts in influencer marketing.

Whether you’re a small local business or a big brand, we’re here to boost your presence, engage your target audience, and get real results.

Book a free call with us to talk about your goals and see how we can take your brand to the next level with influencer marketing.